‘Forge Strong Relationships to Achieve Success’- Jorge Euran- Founder of Alveni

How do we find success in today’s fast-paced world of instant gratification? According to serial entrepreneur and changemaker Jorge Euran, the secret lies in everyday accomplishments and maintaining strong human connections. We picked Euran’s brain to learn more about what keeps him motivated, how he scaled his business from Mexico to the United States, and the important life lessons that have shaped him along the way. 

Alveni, Euran’s interactive digital solutions company, turned 18 years old recently. The firm has come a long way since establishing its headquarters in Monterrey, Mexico. It was one of the first Mexican companies to immerse itself in the development of personalized interactive kiosks. 

“It was revolutionary,” recalled Euran. “Large corporations were struggling to streamline and effectively manage their HR processes. With hundreds and thousands of employees on their payroll, they needed us to provide a digitized solution to help systemize it productively.”
Since then there’s been no turning back for Alveni. 

In 2010 the company successfully made it through the TechBA accelerator program, which facilitated their expansion into the US market. This breakthrough enabled Alveni to branch out into a diverse portfolio of sectors and niches. Today they provide digital signage and interactive solutions to most industries including healthcare, entertainment, and the financial sector.

But what sets Alveni apart from its competitors in the US? “My customers value the close relationship I have with them,” said Euran. “One of my first big clients was located in Dallas and purchased two kiosks from us. As soon as the pieces were ready and shipped, I got into my car and drove all the way to meet them on arrival,” he recalled. 

Euran was able to provide a personal touch to a business transaction that his clients had never experienced before. That is something he holds dear to his heart and professional code.

“An important lesson my dad taught me is that ‘if you want to be successful, you can only do so by treating other people right’. I find ways to use my network in a positive way, to help whoever I meet. I know that good will come back my way when I least expect it,” he said. 

Euran’s policies on business and life are further strengthened by his late son, who passed away in 2008. “Life is very precious and he taught us that you can’t waste a single moment of it,” he said. To commemorate this, Euran participated in the New York City marathon in 2009 and has been doing so every year since then. 

“Through running, I raise money for non-profit organizations related to sports and education, and tell my daughters that to live life to the fullest and to achieve long-term potential we need to work towards it every single day,” he added. 

In many ways, Euran’s successful work ethic, entrepreneurial achievements, and personal triumphs can be attributed to his commitment to forging lifelong partnerships and living a life of positive impact.

Jorge Euran’s journey began in the small town of Tampico in the Gulf of Mexico. By the time he graduated from Tec de Monterrey in the ‘dot.com era’, he decided to put aside an MBA scholarship to start a business of his own. “It’s been a struggle ever since, but I don’t regret anything,” he said. 

Since the current global pandemic, the potential to grow is endless.

“We’ve partnered with Zoom in Mexico to create its first video conferencing kiosk. It’s a game-changer,” he added. “We’re also excited about where the healthcare industry is headed since COVID-19. Our solutions will make it possible for even the smallest towns and those with limited access to specialized doctors to get live consultations or check their blood pressure and temperature through a kiosk.”

Alveni has major plans to scale into the real-estate and education markets as well. “Everyone needs a way to communicate and interact better with their customers. And that's what we're trying to help out with,” he concluded.