Meet Crypto Lucha, The Newest Addition to the NFT’s World
Curious about learning more about NFT’s and everything that’s behind this world? We asked Luis Arellano, co-founder of Crypto Lucha, some questions about his latest project and what this new trend is all about.
-How was Crypto Lucha born and how does it work?
Crypto Lucha was born out of opportunity; the opportunity to create a more inclusive economy, especially with Latinos. Crypto, NFTs, and Web3 are here to stay and will help shape our future in many ways. All you have to do is look and see the renaming of major sporting arenas to companies innovating in these areas for some validation. However, there are still many people that are skeptical of these new technologies, but the reason for this skepticism is simply just time. We are still very early in these technologies where only spots of clarity exist, but that's where great opportunities live.
Crypto Lucha's mission is to educate, especially Latinos, on what these technologies are and how they work through first-hand experience. Our goal is to educate on what is an NFT and why it is just more than an image, it's value, how to begin to invest in crypto and NFTs, but most importantly, to learn about DeFi or Decentralized Finance through Crypto Lucha's introduction of it's powerful token, $TACOS.
Crypto Lucha is one of the most successful, Latino-created NFT collections in the world. The collection art was inspired by 90's video game nostalgia and the power of culture, in this case, the iconic Mexican lucha libre.
- Why NFT's? Where do you see them in the future?
NFTs are a technology that offers endless possibilities. It is a technology that is transparent as everything is registered on the blockchain for anyone to see. It is a technology that allows everyday people to participate in industries that were normally closed to them. As an example, NFTs are already revolutionizing the music industry by letting artists and fans build much closer, mutually-beneficial relationships. NFTs will change the way projects are funded, how people connect, etc. NFTs and smart contracts will play an important part in our future which is why we built Neefter. In fact, Crypto Lucha is a project of Neefter.
- What has been Crypto Lucha's impact today?
Crypto Lucha's impact has been tremendous. As we mentioned before, we are one of the most successful, Latino-created collections in the world, and we are just getting started. We're educating A-list Latino celebrities, influencers, gamers, legendary luchadores, and many others on Crypto Lucha and everyone is super excited. We have built an amazingly strong community that is very active daily on our Discord and Twitter that is eager to "fight" for $TACOS via our Play-to-Earn game that is coming soon. And just recently, our community benefitted from a super exclusive event celebrating the 69th anniversary of the legend that is Huracán Ramírez, an icon of lucha libre. Crypto Lucha is a project that aims to build a cultural movement and unparalleled value for our community.
- What's your take on diversity in the blockchain world? Is there an opportunity gap for Latinos?
Yes! There is a clear opportunity gap for Latinos, which is why Crypto Lucha was born. Our mission is to educate and get as many Latinos into the blockchain world, crypto, NFTs, metaverse, Web3, everything, as fast as possible because now is the time. This world moves fast and there's already a diversity problem developing just like venture capital or any other current industry. Unfortunately, we're battling long-standing issues like cultural adoption (as Latinos we're not taught to risk or invest but rather save), disposable income, access to information in our language, lack of knowledge, etc. all of which contribute to a potential widening in a diversity gap, but we're still early to educate ourselves on the opportunity, on how things work, etc. and be proactive about the opportunity instead of reactive. The beauty of Web3 is that it allows for more inclusivity. It allows for the user to benefit from platforms much more than just socially. As an example of the opportunity, Latinos are one of the top users of social media, if not the top market, so if Latinos educate themselves on Web3 and the opportunities that are being built, Latinos stand to take advantage of these opportunities simply by knowing how things work.
To learn more visit getcryptolucha.com