Primary Care at Reach
HoyHealth’s Chief Strategy Officer, Jose Aguilar, discusses new technologies and their dynamic approach to healthcare.
Q: Please explain the renovated/augmented basic promise from HoyHealth.
A: Hoy Health is an emerging Hispanic-owned health tech company that is transforming how primary care is delivered to underserved populations. The company has created a comprehensive set of digitally accessible, bilingual and culturally relevant cash-based health products that allows any consumer, particularly underserved populations to afford their primary care needs without the support of insurance or a third-party payor (Insurance). Specifically, we offer access to low cost medications, telehealth and remote chronic condition management.
Our mission is to provide quality and affordable access to primary care to all underserved populations around the world.
Q: Some time ago you and Mario started HoyHealth as an innovative service for low cost drugs; what is the status today? What advances have you been able to do in your business proposition?
A: Indeed, at Hoy Health we were able to launch our two low-cost medication programs across the USA and Central America; but we expanded our solutions to a comprehensive platform to provide underserved communities access to quality primary care. In these few months, we have been incredible successful in not only launching all our products and supporting our recurring consumers with their healthcare needs. We also have been focused on creating partnerships with key institutions that are helping us reach our core audience. As an example of our growth, we have now presence in the USA, Mexico, Central America and Caribbean, more than 50,000 users for our low-cost medication programs across the USA. This has been achieved by the development of a various marketing agreements and partnerships in TX, CA, NJ and Puerto Rico. Our most recent launch has been our HoyDOC product that allows healthcare organizations to monitor chronic patients remotely (Medicare reimbursed) using our turn-key solutions currently available across the USA.
q: What have been the major challenges and obstacles you have encountered?
A: Our model is a comprehensive approach to solve primary care access to those who cannot afford their care today. This premise makes it very difficult for traditional Venture Capital firms to embrace our base of the pyramid business model and this has led us to self-fund and follow the angel investor route. We are hyper-focused on crafting partnerships to further our organizational mission because once health care experts see what we have built, they become our advocates and help us integrate into their organizations.
Q: Some things never go as expected. What have you done to go around challenges or overcome the difficulties along the way?
A: I think you need to listen to the market and consumers and adjust your products accordingly. We launched what is called an MVP product, a Minimally Viable Product. With feedback from consumers, partners and customers we have been able to strengthen our products and focus on those that are gaining more traction. For example, at the beginning we focused more on our B2C products, but given our strength with our remote monitoring program, we have prioritized our focus on that side of the business as it incorporates all solutions in a model that supports healthcare professional across our operating footprint.
q: If HoyHealth keeps succeeding in its goals, how do you see it in 10 years from now?
A: We expect to be a global company that has operations in the USA, Latin America, Asia and Africa. We believe our model and approach works everywhere in the world as primary care is pretty much the same model everywhere and also everywhere is broken. Remember, 90% of a person’s interaction with the health system is about primary care. Our platform solves primary care access.