Using Technology to Solve Business Needs

Latinos in Tech
Beyond Technology

Guillermo Solomon, Country Manager & Executive Director of Business Digital Transformation - Beyond Technology

By Bill Sarno 

In September 2022, Guillermo Solomon joined Beyond Technology, an international business service company, as country manager and executive director of business digital transformation for the United States.

Born and educated in Mexico, Solomon has assumed what he describes as a "big load" of challenges. But he also brings a lot of talent to his job. He has 31 years of experience, supported by his love of technology and penchant for working at leading-edge companies.

"Technology enhances business success and clean energy and many other things that will help this society," Solomon said. "It is essential to stay state of the art and stay up to date, " he said. 

Beyond Technology, based in Miami, it is a consulting and systems Integrator firm. They work with the newest technologies such as Fiber, 5G, Edge Cloud, IoT, Artificial Intelligence among others. The company targets various industries, including agriculture, hospitality, finance, manufacturing, and cruise lines. 

About half of the income is slated to come from Solomon's primary sphere of operations, the United States. "There is an aggressive, eight-year plan to achieve big goals – but I believe we can do it," he said.

Among the challenges that Beyond Technology faces is how to explain needs that customer don't understand that they have. "It is challenging to make them understand why they have to pay for something that they did not know they needed," Solomon said.

 A great selling tool for Solomon is that he can point out Beyond Technology's success stories in helping clients integrate business management solutions. "We are knocking on doors and trying to expand our solutions to many different markets," stated Guillermo.

Most of Solomon's career has been in the Latin American market. He earned degrees in Law and Marketing and a Master’s in business, as well as Executive Curses in CRM and Artificial Intelligence applied to Businesses from the University of California at Berkley and the MIT respectively. He has extensive experience in international markets working to companies such as Verizon, Vodafone, Nora and Huawei.

In 2015, he joined Huawei as Chief Transformation Officer for LATAM, a major Chinese IT company. In 2020 he moved to Texas while still working for the company. "It was a challenging time, especially with cultural gaps," he expressed. He initially benefited from linking up with Latino customers who shared his culture. 

His career advice to Hispanics interested in technology is "to work smart, work harder than hard, and always study to keep up with the latest technologies in the market." He added, "if you are in technology, you need to be more than updated, and you need to be creative and focused." He often inspires his team members by providing them with exposure to gain confidence and experience.

As for the future, Guillermo is focused on achieving sales in the US of over 500 million by 2030 and creating the most innovative solutions for his customers. "We are doing a lot of the latest hi tech and driving enterprises to digitally transform," Guillermo Solomon said. "It is very challenging but very enriching."

*** photo credit: Lampo Photograph

** editor’s pick: His career advice to Hispanics interested in technology is "to work smart, work harder than hard, and always study to keep up with the latest technologies in the market."