PANADERIA LA NUEVA

Joining the family business was a step to excel. Today, the business continues to grow.

Opportunity came to Gabriel’s dad when he was young. He decided to take the risk and buy a local bakery or “panaderia.” As an immigrant from Guadalajara Mexico, Gabriel’s dad and his uncle were now proud owners of a small business in Dallas, Texas. Gabriel Soto graduated from college in 2001 and started his career in IT. “Times were difficult for the industry,” he explains. Gabriel was tired of bouncing between different jobs and feeling the instability in his life. He usually spent some extra time outside of his jobs always helping his dad and uncle with the business, whether it was book keeping, basic accounting responsibilities or making sure everything was flowing well. One day, Gabriel was offered the full time job with his family and decided to go after that stability he was seeking in life through his family’s business. Today, he runs as the main Director and he’s proud to serve his Latino community and the loyal customers who have been visiting them for years.

As a first generation American and first in his family to graduate from college, Gabriel knew he could offer so much to not only his family in the business but to all employees and his community. It’s been ten years now, and Gabriel feels confident and proud of where the business has gone.

As all small businesses, Panaderia La Nueva went through a tough year. Gabriel learned how to take the challenge, react and serve smartly. They survived this past year due to aid and resources coming through organizations such as Comerica.

Gabriel clearly remembers visiting his local Comerica Bank branch since he was a kid. From its clerks to managers, he still identifies many of them today. His father’s relationship with the banks has now lead them to having a unique relationship with their manager who consults them on every detail about their finances.

After a difficult year, Panaderia La Nueva is ready to look into the future and plan to expand.

LATINO LEADERS MARCH JULY / AUGUST / APRIL 2021 2018