TOMÁS BRACAMONTES FROM LA COMPETENCIA IMPORTS

Founded by Tomás Bracamontes, La Competencia Imports is in an importer of fine wines of Mexico. In a little more than 18 months La Competencia Imports has orchestrated a broad penetration of Baja wines into the U.S. market which now includes 11 different distributors covering 17 different markets.

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A LONG TIME Wine Business professional and consultant, Tom was Director of Sales and Marketing for Mi Sueño Winery, but after a trip to Baja (Mexico) wine region in 2015, he immediately recognized the potential of it and quickly formed his company. In a little more than 5 years, La Competencia Imports has established the largest distribution network for Mexican wines in the United States. At present count, La Competencia has distribution in 25 states and projects that this will expand to 30-35 states by the first quarter of 2022.

The La Competencia portfolio includes Casa Magoni, Bodegas Henri Lurton, Bruma, Adobe Guadalupe, Santos Brujos, Viñas de la Erre, La Trinidad, Madera 5, Solar Fortun, Quinta Monasterio, Chateau Camou, and Vinsur.

“My grandfather, Ramon Gomez, felt that “competition” was good for the community. Competition drove him to offer a better product and a better level of service, all while aiming to offer the best possible prices. It is with this same spirit that La Competencia Imports aspires to provide the most compelling portfolio of wine from Baja California, Mexico.

If I can replicate the level of customer service and connection to the community that my grandfather was known for, I will consider it a job well done.”

Tom is proud to say that early on his grandfather provided numerous examples and life lessons that would remain with him throughout his lifetime. Honesty and respect for his customers while not being afraid of a little “friendly competition,” served as the foundation for a business he could be proud of.

Tomás’ grandfather note only did he own the business and the building that housed it, but he also owned the little house his great grandmother lived in next door. Even after large grocery chains moved into town and threatened his very existence, he had the foresight to convert La Competencia from a “tiendita” into the areas first-ever Mexican Restaurant (The White Tortilla).

Today, Tom is proud to carry on the name from the original La Competencia and extend his own business.

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