Comerica Corner: Lazzo Martin, Florida Entrepreneur

“Comerica was instrumental in securing my first commercial venture. From credit lines to insights, Comerica Bank became integral to the operations.”

Lazzo Martin is the owner of his own Insurance agency in West Palm Beach, Florida. As a native of Miami, Florida he pursued his dream of becoming a small business owner when State Farm Insurance selected him for an agency franchise. This all happened in 1986 and within three years of opening his own agency, Lazzo was introduced to Comerica Bank. When Lazzo was looking into purchasing his first commercial office building, Comerica was instrumental in securing his first commercial venture. From credit lines to insights, Comerica Bank became integral to Lazzo’s operations. Lazzo's insurance agency offers everything from business and health insurance to banking and annuities. Through his business, Lazzo sees this as the opportunity to support others' financial future. "Our mission is to help people manage the risks of everyday life, recover from the unexpected and realize their dreams," Lasso says. He always carried his entrepreneurial side with him. He always imagined himself to be his own boss. Most specifically, Lazzo wanted to be able to control his own destiny both financially and personally. Through his business he reflects these values and wishes the same for others in his community. As a business owner, balance always comes to the test. Lazzo expresses not only finding the time to balance his career and his family life a challenge but the fact that he also has to maintain the hiring and quality of his employees. Today, as COVID-19 has hit Lazzo's community, his business continues to be open and works around the challenges that have been presented. Some of these challenges come from not only having to stay open but to help the clients in itself on managing their money and trying to have the best answers for them during moments of doubt and uncertainty. Lazzo truly cares about his community and it's one of the main reasons why he continues to do what he does. He works constantly on his contributions and focus on the Hispanic market and their needs. He has found this to be an opportunity not only for his business to grow but also to increase wealth within the community. He has done this for thrity-four years and as a result he has become a community leader, serving on multiple community boards. So, what's next? Lazzo sees the future of his agency as a crucial segway to help other individuals from his community create wealth and support their dreams. His work comes to a full circle after being grateful and realizing how individual freedom and the possibility to follow your dreams can take you a long way.